Product Summary
Accelerate Your Pet Towards a Healthier, Longer Life!
Finally, a book that combines simple, affordable, scientifically backed tips with 120+ delicious recipes to enhance your pet’s longevity!
In this beautifully illustrated guide, the authors of the #1 New York Times bestseller The Forever Dog show how to create a thriving, sustainable lifestyle and environment to help your dog live a longer, happier, and healthier life
In The Forever Dog, Rodney Habib and Dr. Karen Becker explained that your dog’s longevity starts with proper nourishment. In The Forever Dog Life, they offer simple ways you can help your dog live longer and better from the inside-out and outside-in, including easy-to-follow tools, recipes, and tips.
Learn to prepare healthy, homemade meals your dog will love, with more than 120 nutritionally packed recipes for delicious food bowls, fresh food toppers that supercharge any type of pet food, and nourishing broths and stews that entice the pickiest of eaters. And don’t forget DIY training treats, cookies, jerkies, and chews. Accompanying the recipes are science-rich tips for the best ingredients, food hacks, and tools to use in the kitchen.
But food is only one aspect of a dog’s good health. The Forever Dog Life teaches you how to make your home as healthy as possible, with practical instructions for creating your own non-toxic DIY cleaners, natural disinfectants, and lawn care solutions that can easily replace hazardous chemical-based products that negatively impact our pet’s health. Also included are all-natural recipes for body care, including shampoos and conditioners, skin rinses, oral and ear care, and chemical-free flea and tick solutions. Habib and Becker make it easy to incorporate their science-backed tips into your home, so your dog (and cat!) can live a long, happy, and healthy life.
Filled with wonderful stories and fantastic canines, The Forever Dog Life makes the world a safer, healthier, and happier place for animals. Backed by science and filled with photographs and four-color instructions, it is the ultimate handbook to help your dogs and cats live their best life.
What Makes This Pet Care Book a Must-Read?
Our L.I.F.E. Method isn’t just a strategy—it’s the backbone of every health decision we make for our pets, and we hope it will guide yours too.
This clear, practical approach has transformed advice into a proven pathway for enhancing your pet’s health and longevity. It’s designed to be straightforward and effective, ensuring your fur babies enjoy a thriving, vibrant life.
- Lifestyle - Pets need love, enrichment, exercise, and sound, proactive medical care.
- Ideal Microbiome - A healthy gut microbiome is essential for immunity, disease resistance, and metabolism.
- Food - A diverse diet complete with fresh, whole, minimally processed foods is vital to an animal’s longevity.
- Environment & Stress - Our pets need eco-friendly homes free from harmful contaminants and stress-reducing products.
Discover What You’ll Learn in Our Complete Guide to Caring for Your Furry Family Members
SECTION ONE - Better Bowls
Our guide features over 120 nutrient-rich recipes for tasty food bowls, fresh toppers, broths, and stews that appeal to finicky eaters, plus DIY treats and chews. It also includes scientific advice on the best ingredients, kitchen hacks, and tools.
SECTION TWO - Healthier Homes
The second part of the book offers instructions for non-toxic DIY cleaners, natural disinfectants, and lawn care solutions, along with recipes for all-natural pet shampoos, conditioners, skin rinses, and flea treatments.
Cutting Through the Clutter: A Clear Guide to Pet Nutrition
If you’re overwhelmed by the conflicting advice from countless health gurus and official guidelines about pet nutrition, look no further than this book.
In this beautifully illustrated guide, the authors of the #1 New York Times bestseller The Forever Dog offer a clear, inclusive strategy for enhancing your pet’s health and longevity.
It provides a straightforward approach to nurturing your pet with vibrant, life-extending nutrition, cutting through the noise to deliver easy-to-follow, scientifically-backed guidance for its diet.
Product FAQ
Q : What is the difference between the first book and the new book?
A : The first book gives you the “why” with everything the latest researchers and scientists know about extending the healthspan and lifespan of dogs. But we needed to give you the “how” and that’s what is inside this new book, Forever Dog Life. You asked for a full-color, step-by-step guide to help bring all the key Forever Dog longevity principles to life, and that is what we did With over 120 beautiful, easy and effective recipes for better bowls and healthier homes, this is the next step to radically improve the health of your your dog or cat’s nutrition and immediate living environment. We are excited to share DIY gems, recipes, hundreds of photographs, and of course more health and longevity research inside.
Q : I have an older dog, do you have recipe variations for various life stages?
A : Yes! We couldn’t put all 400+ variations inside the book (without it costing a lot more!) so we’re hosting them on our website for anyone who has ordered a copy. The entire bonus recipe library for different life stages, activity levels, species and more will only be $1.99.
Q : Why is the book so expensive, can’t you lower the price?
A : We aim to make things as affordable as possible, and our publisher along with retail outlets sets the price of the book. Please keep in mind that Forever Dog Life is a beautiful full-color book with over 275 pages that are packed with recipes, science-righ tips and practical instructions—it’s the ultimate handbook to help your dogs and cats live their best life!
Q : Are there recipes for specific medical conditions?
A : No. There are foods and recipes inside that are beneficial for certain conditions, but this is not a ‘sick dog’ cookbook.
Q : What about cats?
A : We’ve got you covered! The book includes options for puppies, kittens, dogs and cats.
Shipping Policy
[updated as of 24th November 2025]
NON-FROZEN ITEMS SHIPPING POLICY
Singapore Orders
- Non-frozen items could enjoy FREE delivery with orders $38 and above.
- Non-frozen items are delivered by third-party courier partners within 3 working days.
- Third-party courier partners may or may not attempt to reach you at the contact number that you've submitted upon delivery.
- If no one is present or uncontactable for further instructions, your package will be left at the riser, door, gate, security, or a location determined appropriate by the courier.
- If other arrangements are preferred and necessary, please leave us a remark or contact us right after you have placed your order.
- For orders above $150, we will be using reasonably reliable couriers (in line with our duty under the Singapore Sale of Goods Act) that allow high-value compensation in the event of parcel loss.
- For orders above $150, should there be theft suspected in your area, based on the courier that we will be partnering with, we may require you to make a police report for submission for a claim.
- Alternatively, you may also opt for Self Collection.
- Self-collection is applicable for all non-frozen items.
- Self-collection is strictly appointment-based only; please call or WhatsApp us at +6581176177 to arrange.
- Self-collection address is at
- 338 Ang Mo Kio Ave 1 #01-1649, Singapore 560338.
Note: Under Singapore's Sale of Goods Act (Cap. 393), once we hand over the parcel to a courier, the law presumes this as "delivery to you". Once the parcel is delivered to the shipping address, and proof of delivery is provided (including photo confirmation), that is legally considered delivered to you by the courier company.
The courier's default "drop-off point" will be based on the address you provided + visible drop-off point, unless we instruct them otherwise through the delivery system app; failing to read a handwritten note usually does not create legal liability. So if you did not give us specific instructions (eg, "Put parcel where"), we were not aware of any preferred or safer drop-off point, the risk of loss, theft, or damage passes to you at that point. We are no longer liable for parcels lost after successful delivery when no delivery instructions were provided.
This shipping policy, which is part of our contract with you, aligns with the Singapore Sale of Goods Act's flexibility, requests that you give delivery instructions to help us and the courier to place parcels more securely. If no such instruction was provided, we cannot legally be held responsible for loss or theft after the courier has delivered to your premises with POD given.
Malaysia Orders
- Non-frozen items to Malaysia could enjoy FREE delivery with orders $88 and above.
- Non-frozen items to Malaysia will be delivered by international courier partners within 6 working days.
- International courier partners may or may not attempt to reach you at the contact number that you've submitted upon delivery.
- If no one is present or uncontactable for further instructions, your package will be left at the riser, door, gate, security, or a location determined appropriate by the courier.
- If other arrangements are preferred and necessary, please leave us a remark or contact us right after you have placed your order.
- For orders above $150, we will be using reasonably reliable couriers with additional international insurance (in line with our duty under the Singapore Sale of Goods Act) that allow high-value compensation in the event of parcel loss.
- For orders above $150, should there be theft suspected in your area, based on the courier that we will be partnering with, we may require you to make a police report for submission for a claim.
- Do note that we are not responsible for any import taxes/duties and other charges, delays, once the package is with our courier partner. Please check with your local authorities for more information on taxes and prohibited/restricted items.
Note: Under Singapore's Sale of Goods Act (Cap. 393), once we hand over the parcel to a courier, the law presumes this as "delivery to you". Once the parcel is delivered to the shipping address, and proof of delivery is provided (including photo confirmation), that is legally considered delivered to you by the courier company.
The courier's default "drop-off point" will be based on the address you provided + visible drop-off point, unless we instruct them otherwise through the delivery system app; failing to read a handwritten note usually does not create legal liability. So if you did not give us specific instructions (eg, "Put parcel where"), we were not aware of any preferred or safer drop-off point, the risk of loss, theft, or damage passes to you at that point. We are no longer liable for parcels lost after successful delivery when no delivery instructions were provided.
This shipping policy, which is part of our contract with you, aligns with the Singapore Sale of Goods Act's flexibility, requests that you give delivery instructions to help us and the courier to place parcels more securely. If no such instruction was provided, we cannot legally be held responsible for loss or theft after the courier has delivered to your premises with POD given.
Other International Orders
- Non-frozen items to other international locations will be delivered by international courier partners within 6-14 working days.
- International courier partners may or may not attempt to reach you at the contact number that you've submitted upon delivery.
- If no one is present or uncontactable for further instructions, your package will be left at the riser, door, gate, security, or a location determined appropriate by the courier.
- If other arrangements are preferred and necessary, please leave us a remark or contact us right after you have placed your order.
- For orders above $150, we will be using reasonably reliable couriers with additional international insurance (in line with our duty under the Singapore Sale of Goods Act) that allow high-value compensation in the event of parcel loss.
- For orders above $150, should there be theft suspected in your area, based on the courier that we will be partnering with, we may require you to make a police report for submission for a claim.
- Do note that we are not responsible for any import taxes/duties and other charges, delays, once the package is with our courier partner. Please check with your local authorities for more information on taxes and prohibited/restricted items.
Note: Under Singapore's Sale of Goods Act (Cap. 393), once we hand over the parcel to a courier, the law presumes this as "delivery to you". Once the parcel is delivered to the shipping address, and proof of delivery is provided (including photo confirmation), that is legally considered delivered to you by the courier company.
The courier's default "drop-off point" will be based on the address you provided + visible drop-off point, unless we instruct them otherwise through the delivery system app; failing to read a handwritten note usually does not create legal liability. So if you did not give us specific instructions (eg, "Put parcel where"), we were not aware of any preferred or safer drop-off point, the risk of loss, theft, or damage passes to you at that point. We are no longer liable for parcels lost after successful delivery when no delivery instructions were provided.
This shipping policy, which is part of our contract with you, aligns with the Singapore Sale of Goods Act's flexibility, requests that you give delivery instructions to help us and the courier to place parcels more securely. If no such instruction was provided, we cannot legally be held responsible for loss or theft after the courier has delivered to your premises with POD given.
FROZEN ITEMS SHIPPING POLICY
Singapore Orders only
- This delivery option is not limited to just frozen items; however, if there are frozen items in the same order, it will be processed based on frozen item delivery.
- Frozen items could enjoy FREE scheduled delivery with orders $100 and above.
- Frozen items are delivered by third-party courier partners.
- Orders cut-off time applicable for FREE scheduled delivery is 5pm previous day.
- Orders made by 5pm will be delivered on your selected date and time slots.
- We highly recommend that you choose a date and time slot where you can be present to receive the parcel within the time frame.
- Should you have difficulties being present, we can arrange for the driver to hang at your gate, however, pls note that our packaging can only keep items as frozen as possible for only 3 hours.
- Third-party courier partners may or may not attempt to reach you at the contact number that you've submitted upon delivery.
- If no one is present or uncontactable for further instructions, and no other arrangements have been made prior, your package WILL BE RETURNED, and an additional $20 will be charged for the re-arrangement of the 2nd delivery.
- If other arrangements are preferred and necessary, please leave us a remark or contact us right after you have placed your order.
- Alternatively, you may also opt for Self Collection.
- Self-collection is applicable for all frozen items.
- Self-collection is strictly appointment-based only; please call or WhatsApp us at +6581176177 to arrange.
- Self-collection address is at
- 338 Ang Mo Kio Ave 1 #01-1649, Singapore 560338.
Return and Refund Policy
[updated as of 24th November 2025]
Generally, all our products are strictly non-refundable or exchangeable.
However, in the event you received an incorrect or defective item, or any other valid reason that you can't enjoy your purchase, we will provide a refund or exchange on a case-by-case basis.
All we ask is that when the item is returned, it should meet the following requirements:
- Reach out to us to arrange an appointment to drop off your item at 338 Ang Mo Kio Ave 1 #01-1649, Singapore 560338.
- Item returned should be in its original & sealed packaging. Broken seals will not be accepted, unless there's a valid reason, on a case-by-case basis.
- Please ensure at least 6 months of shelf life if it's a perishable item.
- Send us your order confirmation email for refund verification.
Items not eligible for returns:
- Food-related, wearables, beds, and carriers due to food safety & hygiene reasons.
- Items that are purchased at promotional pricing from all of our sales channels.
- Customers who had a history of returning more than 3 items.
Note : When we receive the refunded/exchanged item, we will review the condition of the item and reach out to you to confirm and issue a refund/exchange within 7 working days. We regret that customers who decline to respect our policy will be ineligible for exchange, returns, and refunds.
Do also note that if we find that a product has been intentionally damaged or tampered with, refunds will not be offered.
As generally, returns are not allowed otherwise, please check your order (e.g. type, size, colour, quantity, etc) before checking out. If you need help with any product, chat with us or please send us an email to ask@joofholisticpet.sg
Note: All refunds will be refunded as credit into your account with JOOF or as Cash Paynow to your mobile given, whichever we deem fit on a case-by-case basis.
Refunds for Loss of Parcel
For loss of parcel, please read our shipping policy above. We are unable to replace, refund, or compensate you if:
- parcels are delivered to the correct address but subsequently lost or stolen, or
- parcels left according to the courier procedure when no instructions were given.
In the event of a lost parcel claim:
- We will contact the courier and assist with the investigation.
- If the claim is deemed eligible, we will seek compensation from the third-party courier partners on your behalf.
- We will then make the refund to you once the compensation from the third-party courier partners is completed.
Note that third-party courier partners may require some time for internal investigation upon receiving our claim.
All refunds will be refunded as credit into your account with JOOF or as Cash Paynow to your mobile given, whichever we deem fit on a case-by-case basis.