Product Summary
Hello, this is Judyvein, CPCN, BRNC. I'm a Holistic Pet Nutritionist. You can just call me Judy, the founder of JOOF Holistic Pet. I'm here to support and assist you in how you can apply alternative methods to optimize your pet's health, extend their lives (if possible), and improve their quality of life. Methods that harness and rally all the resources of the whole animal - the mind, body, and spirit, to encourage natural healing mechanisms. However, it's important to understand that no single approach, neither conventional, with its powerful drugs and sophisticated surgery nor alternative, with its less invasive, more natural "whole" body solutions, has all the answers.
There are a few ways to send me your questions.
- Follow the instructions below for this Free Introductory Assessment. (This will allow you to chat with me in private.)
- Join our NEW Singapore Holistic Pet Wellness Support Group on Facebook, and post your questions there. I will try my best to answer your question soon. (Note that your questions will be public to all the group members.)
- If you happen to catch me speaking at any pet event, that is the time for you to ask away!
- Or you may contact us in any way you prefer to enquire about a product and you could share your concerns with me to get a personalized product recommendation.
Introductory Assessment is FREE and is designed to determine if our services are the right fit for your canine/feline companion. During this initial consultation, I will evaluate your pet's health history, current symptoms, behavior, and any specific needs to assess compatibility. This assessment helps us tailor our services to meet your pet's unique requirements, ensuring a personalized and effective care plan. Whether you're seeking nutrition planning, holistic care, or any other additional support, this assessment is the first step towards providing your animal with the best possible care.
This introductory assessment also provides personalized Product Recommendation. There's alot of products out there in the market, but which product is best suitable for your pet's condition that you're trying to support? As a pet parent myself, finding the RIGHT product(s) for your pet might be challenging. Depending on condition, there could be alot of layers you need to play detective on before you could get to the root cause of what you're dealing with. I want to assist you on the get go in locating the appropriate product(s) that could provide your animal friend with the initial care they require.
This is a perfect opportunity as a pet owner to understand what your available options are on the alternative therapies, fresh food diet, and more.. After the call you may decide what could be appropriate for your animal, where your needs should be focused or given priority on, and what services could be right for you. Should your case falls beyond my current knowledge, you will be redirected to another pet care professional instead.
Introductory Assessment includes:
- To determine if our services are the right fit for your companion.
- 1 x 15min introductory call.
- Personalized product recommendations.
- Suitable for canine and feline, any age.
Follow the instructions below to proceed with Introductory Assessment/Product Recommendation:
- Fill up this form here.
- After filling up the form, you will be able to see another link to click to schedule a call appointment.
- We will speak more during the call, till then, remember to "Breathe".
*KINDLY NOTE THAT THIS DOES NOT SERVE AS A PERSONALIZED CONSULT WITH ME.

*DISCLAIMER:
I am not a Veterinarian. The information provided by this assessment is intended for educational and nutritional purposes only and is not intended to diagnose, treat, cure, or prevent any disease. It is not intended as conventional veterinary advice or to replace the advice or attention of qualified veterinarians. I do not claim to diagnose, prescribe or treat any illness or disease by using any of our recommended remedies or methods. All information shared is based on personal experiences with dogs, personal opinions, and deep research about holistic pet care, fresh food feeding, canine/feline health, and canine/feline nutrition. All the information presented is not meant to replace your veterinarian's advice or prescribed medication but only to offer additional alternative options for your consideration. Pet parents are strongly advised to do your own research before deciding using any of our recommended services or products. We do not offer consultations under veterinary practices. If you have concerns about your pet's health, please consult your holistic veterinarian.
About JOOF Holistic Pet Wellness Consults
Being an educated pet owner is important. The more you recognize wellness, the better you understand illness. Know your animal. Look at your animal. Look at its ears, at its teeth. Look between the toes. Look underneath. Listen to all their barks, meows, and sounds. Become familiar with what health is, so that when you see changes you can act promptly. By knowing your animal, you can help everyone in your pet's healthcare team to do their job as partners in your animal's health. Sometimes, it takes a village, and I have been through that and understand that.
Hello, this is Judyvein, CPCN here. I'm a holistic Certified Professional Canine Nutritionist. You can just call me Judy, the founder of JOOF Holistic Pet. I'm here to support and assist you in how you can apply alternative methods to optimize your pet's health, extend their lives (if possible), and improve their quality of life. Methods that harness and rally all the resources of the whole animal - the mind, body, and spirit, to encourage natural healing mechanisms. However, it's important to understand that no single approach, neither conventional, with its powerful drugs and sophisticated surgery nor alternative, with its less invasive, more natural "whole" body solutions, has all the answers.
- Extensive training with the GPH team which allows me to be a Certified Pet Intolerance Test Consultant.
- Completed Canine Basic Energetics with the world-renowned "Clinical Canine Herbalist, Rita Hogan".
- Completed B.A.R.F (Biologically Appropriate Raw Food) coaching program with the "world-renowned father of raw food, Dr. Ian Billinghurst".
- Completed Canine Nutrition with "The Academy of Natural Health Sciences Training Center" in New Jersey, USA.
- Certified Professional Canine Nutritionist with "Feed Real Institute".
- Completed The LifeExtend Method coaching program with "Dr. Ava Frick".
- Completed Pet Care and Management from "Singapore Temasek Polytechnic".
- Certified International Canine Responder (First Aid) with "MJ First Aid Training".
- Pursuing Clinical Pet Nutritionist with "Clinical Animal Nutrition Academy", CANA, Integrative Veterinary Education by Dr. Ava Frick.
- Pursing Embryonic Therapy for Pets with the world-renowned "Clinical Canine Herbalist, Rita Hogan".
- Pursing Holistic Canine Herbalism level one with the world-renowned "Clinical Canine Herbalist, Rita Hogan".
You may read more about me and my journey here.
My Goal
My highest goal is to help animals, so we should look at whatever we can to help them. I am a holistic-based nutritionist and I'm not a vet. I aim to work hand in hand on the dietary level with your conventional or holistic vets and also together with other pet professionals to allow you to make better decisions in bringing wellness to your pet.
"You are what you eat and digest. In the holistic space, we regard diet as the basis for health and treating any condition. It's the foundation on how animal wellness begins. In the words of Hippocrates uttered 2,500 years ago: "Let thy food be thy medicine and thy medicine be thy food."
I focus on a personalised ancestral whole food approach. And in this fresh food journey, don't worry about trying to learn it all at once. Good food takes time. Learning takes time. There is no one-sized fits all diet, feed the animal infront of you. Do the best you can with the best you have. And remember, supplements are not meant to replace good food. Improve the diet first. Then add the proper supplements to achieve optimum results.
My Approach
- Personalized recommendations on the food they need for optimal health.
- Nutrients come from whole foods first. Adjustments are made based on whether or not your dog can eat that food and/or access and sourcing.
- Personalized Nutrient-dense recommendations for diets from kibble, cooked, and/or raw.
- Personalized recommendations on the supplements they need for optimal health.
- Combined knowledge about Western and Eastern food energetics to keep your pet healthy and in harmony.
- Health assessment and any other additional testing is highly recommended on a yearly or once every two years basis.
- Simple with no spread-sheets or formulations stress, diets are based on balance over-time standards and also based on individual conditions as priority.
Shipping Policy
[updated as of 24th November 2025]
NON-FROZEN ITEMS SHIPPING POLICY
Singapore Orders
- Non-frozen items could enjoy FREE delivery with orders $38 and above.
- Non-frozen items are delivered by third-party courier partners within 3 working days.
- Third-party courier partners may or may not attempt to reach you at the contact number that you've submitted upon delivery.
- If no one is present or uncontactable for further instructions, your package will be left at the riser, door, gate, security, or a location determined appropriate by the courier.
- If other arrangements are preferred and necessary, please leave us a remark or contact us right after you have placed your order.
- For orders above $150, we will be using reasonably reliable couriers (in line with our duty under the Singapore Sale of Goods Act) that allow high-value compensation in the event of parcel loss.
- For orders above $150, should there be theft suspected in your area, based on the courier that we will be partnering with, we may require you to make a police report for submission for a claim.
- Alternatively, you may also opt for Self Collection.
- Self-collection is applicable for all non-frozen items.
- Self-collection is strictly appointment-based only; please call or WhatsApp us at +6581176177 to arrange.
- Self-collection address is at
- 338 Ang Mo Kio Ave 1 #01-1649, Singapore 560338.
Note: Under Singapore's Sale of Goods Act (Cap. 393), once we hand over the parcel to a courier, the law presumes this as "delivery to you". Once the parcel is delivered to the shipping address, and proof of delivery is provided (including photo confirmation), that is legally considered delivered to you by the courier company.
The courier's default "drop-off point" will be based on the address you provided + visible drop-off point, unless we instruct them otherwise through the delivery system app; failing to read a handwritten note usually does not create legal liability. So if you did not give us specific instructions (eg, "Put parcel where"), we were not aware of any preferred or safer drop-off point, the risk of loss, theft, or damage passes to you at that point. We are no longer liable for parcels lost after successful delivery when no delivery instructions were provided.
This shipping policy, which is part of our contract with you, aligns with the Singapore Sale of Goods Act's flexibility, requests that you give delivery instructions to help us and the courier to place parcels more securely. If no such instruction was provided, we cannot legally be held responsible for loss or theft after the courier has delivered to your premises with POD given.
Malaysia Orders
- Non-frozen items to Malaysia could enjoy FREE delivery with orders $88 and above.
- Non-frozen items to Malaysia will be delivered by international courier partners within 6 working days.
- International courier partners may or may not attempt to reach you at the contact number that you've submitted upon delivery.
- If no one is present or uncontactable for further instructions, your package will be left at the riser, door, gate, security, or a location determined appropriate by the courier.
- If other arrangements are preferred and necessary, please leave us a remark or contact us right after you have placed your order.
- For orders above $150, we will be using reasonably reliable couriers with additional international insurance (in line with our duty under the Singapore Sale of Goods Act) that allow high-value compensation in the event of parcel loss.
- For orders above $150, should there be theft suspected in your area, based on the courier that we will be partnering with, we may require you to make a police report for submission for a claim.
- Do note that we are not responsible for any import taxes/duties and other charges, delays, once the package is with our courier partner. Please check with your local authorities for more information on taxes and prohibited/restricted items.
Note: Under Singapore's Sale of Goods Act (Cap. 393), once we hand over the parcel to a courier, the law presumes this as "delivery to you". Once the parcel is delivered to the shipping address, and proof of delivery is provided (including photo confirmation), that is legally considered delivered to you by the courier company.
The courier's default "drop-off point" will be based on the address you provided + visible drop-off point, unless we instruct them otherwise through the delivery system app; failing to read a handwritten note usually does not create legal liability. So if you did not give us specific instructions (eg, "Put parcel where"), we were not aware of any preferred or safer drop-off point, the risk of loss, theft, or damage passes to you at that point. We are no longer liable for parcels lost after successful delivery when no delivery instructions were provided.
This shipping policy, which is part of our contract with you, aligns with the Singapore Sale of Goods Act's flexibility, requests that you give delivery instructions to help us and the courier to place parcels more securely. If no such instruction was provided, we cannot legally be held responsible for loss or theft after the courier has delivered to your premises with POD given.
Other International Orders
- Non-frozen items to other international locations will be delivered by international courier partners within 6-14 working days.
- International courier partners may or may not attempt to reach you at the contact number that you've submitted upon delivery.
- If no one is present or uncontactable for further instructions, your package will be left at the riser, door, gate, security, or a location determined appropriate by the courier.
- If other arrangements are preferred and necessary, please leave us a remark or contact us right after you have placed your order.
- For orders above $150, we will be using reasonably reliable couriers with additional international insurance (in line with our duty under the Singapore Sale of Goods Act) that allow high-value compensation in the event of parcel loss.
- For orders above $150, should there be theft suspected in your area, based on the courier that we will be partnering with, we may require you to make a police report for submission for a claim.
- Do note that we are not responsible for any import taxes/duties and other charges, delays, once the package is with our courier partner. Please check with your local authorities for more information on taxes and prohibited/restricted items.
Note: Under Singapore's Sale of Goods Act (Cap. 393), once we hand over the parcel to a courier, the law presumes this as "delivery to you". Once the parcel is delivered to the shipping address, and proof of delivery is provided (including photo confirmation), that is legally considered delivered to you by the courier company.
The courier's default "drop-off point" will be based on the address you provided + visible drop-off point, unless we instruct them otherwise through the delivery system app; failing to read a handwritten note usually does not create legal liability. So if you did not give us specific instructions (eg, "Put parcel where"), we were not aware of any preferred or safer drop-off point, the risk of loss, theft, or damage passes to you at that point. We are no longer liable for parcels lost after successful delivery when no delivery instructions were provided.
This shipping policy, which is part of our contract with you, aligns with the Singapore Sale of Goods Act's flexibility, requests that you give delivery instructions to help us and the courier to place parcels more securely. If no such instruction was provided, we cannot legally be held responsible for loss or theft after the courier has delivered to your premises with POD given.
FROZEN ITEMS SHIPPING POLICY
Singapore Orders only
- This delivery option is not limited to just frozen items; however, if there are frozen items in the same order, it will be processed based on frozen item delivery.
- Frozen items could enjoy FREE scheduled delivery with orders $100 and above.
- Frozen items are delivered by third-party courier partners.
- Orders cut-off time applicable for FREE scheduled delivery is 5pm previous day.
- Orders made by 5pm will be delivered on your selected date and time slots.
- We highly recommend that you choose a date and time slot where you can be present to receive the parcel within the time frame.
- Should you have difficulties being present, we can arrange for the driver to hang at your gate, however, pls note that our packaging can only keep items as frozen as possible for only 3 hours.
- Third-party courier partners may or may not attempt to reach you at the contact number that you've submitted upon delivery.
- If no one is present or uncontactable for further instructions, and no other arrangements have been made prior, your package WILL BE RETURNED, and an additional $20 will be charged for the re-arrangement of the 2nd delivery.
- If other arrangements are preferred and necessary, please leave us a remark or contact us right after you have placed your order.
- Alternatively, you may also opt for Self Collection.
- Self-collection is applicable for all frozen items.
- Self-collection is strictly appointment-based only; please call or WhatsApp us at +6581176177 to arrange.
- Self-collection address is at
- 338 Ang Mo Kio Ave 1 #01-1649, Singapore 560338.
Return and Refund Policy
[updated as of 24th November 2025]
Generally, all our products are strictly non-refundable or exchangeable.
However, in the event you received an incorrect or defective item, or any other valid reason that you can't enjoy your purchase, we will provide a refund or exchange on a case-by-case basis.
All we ask is that when the item is returned, it should meet the following requirements:
- Reach out to us to arrange an appointment to drop off your item at 338 Ang Mo Kio Ave 1 #01-1649, Singapore 560338.
- Item returned should be in its original & sealed packaging. Broken seals will not be accepted, unless there's a valid reason, on a case-by-case basis.
- Please ensure at least 6 months of shelf life if it's a perishable item.
- Send us your order confirmation email for refund verification.
Items not eligible for returns:
- Food-related, wearables, beds, and carriers due to food safety & hygiene reasons.
- Items that are purchased at promotional pricing from all of our sales channels.
- Customers who had a history of returning more than 3 items.
Note : When we receive the refunded/exchanged item, we will review the condition of the item and reach out to you to confirm and issue a refund/exchange within 7 working days. We regret that customers who decline to respect our policy will be ineligible for exchange, returns, and refunds.
Do also note that if we find that a product has been intentionally damaged or tampered with, refunds will not be offered.
As generally, returns are not allowed otherwise, please check your order (e.g. type, size, colour, quantity, etc) before checking out. If you need help with any product, chat with us or please send us an email to ask@joofholisticpet.sg
Note: All refunds will be refunded as credit into your account with JOOF or as Cash Paynow to your mobile given, whichever we deem fit on a case-by-case basis.
Refunds for Loss of Parcel
For loss of parcel, please read our shipping policy above. We are unable to replace, refund, or compensate you if:
- parcels are delivered to the correct address but subsequently lost or stolen, or
- parcels left according to the courier procedure when no instructions were given.
In the event of a lost parcel claim:
- We will contact the courier and assist with the investigation.
- If the claim is deemed eligible, we will seek compensation from the third-party courier partners on your behalf.
- We will then make the refund to you once the compensation from the third-party courier partners is completed.
Note that third-party courier partners may require some time for internal investigation upon receiving our claim.
All refunds will be refunded as credit into your account with JOOF or as Cash Paynow to your mobile given, whichever we deem fit on a case-by-case basis.